“In the digital age - in which power lies neither in institutions nor on the streets but on the Web, that is, in the communications system - we seek to exchange ideas about the questions of both culture and art, and of society at large and encourage possible answers.”

“The Long Tail” refers to the Amazon-induced ability of deep-searchable content archives to generate revenue from long-forgotten and niche corners of the archive. It’s making a name for itself in the content industries as companies realise the value that lies beyond the hit parade.