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Copyright © 2010 Jaimes Nel
Get excited and make things, Matt Jones, CC-non-commercial, attribution, share-alike licence.
Get Excited And Make Things!
In response to the phenomenon of knowingness that was the Keep Calm and Carry On posters, Matt Jones designed an alternative that wouldn’t take things sitting down.
He’s released this under a non commercial CC licence and has posted a writeup up of the why, how and what not.
Newspapers need pay ecologies, not pay walls
A lucid argument from Evan Rudowski, CEO of subscription content portal, SubHub, for newspapers and magazines to experiment with mixed revenue models such as freemium instead of taking polarising stands for pay walls or advertising only models.
A lucid argument from Evan Rudowski, CEO of subscription content portal, SubHub, for newspapers and magazines to experiment with mixed revenue models such as freemium instead of taking polarising stands for pay walls or advertising only models.
He argues that people will pay for specific, targeted, trusted and actionable content, and that this content can sit alongside free content and remain visible and part of the online conversation.
It’s interesting to see the arguments becoming more nuanced, and focusing on the value being received by the end user for that particular item, rather than on an idealistic social value of the publisher itself, which can’t be held true for every publisher and every consumer.
http://paidcontent.co.uk/article/419-paywall-sceptics-are-wrong-salvation-lays-in-experimentation/
World Cup branding winners and losers
Jimmy Vamos writes on the Ruby Pseudo blog about the branding efforts surrounding the Fifa World Cup.
http://rubypseudochatchat.blogspot.com/2010/02/world-cup-2010-battle-away-from-field.html
Crowd Control
Rich White
Installation using found materials.
2010
Commissioned for the Market Estate Project, London.
6 March 2010.
Crowd Control at The Market Estate Project
The Market Estate Project is a ‘temporary community of artists and designers’ that are bringing their creativity to the bowing out party of the Market Estate in Islington. The estate is soon to be demolished.
Rich’s installation uses found materials to evoke the estate’s history of ‘marches, protests and vandalism’. Satellite dishes as police shields is inspired thinking!
Tickets are sold out for the event, but a limited number are on sale on the day (6th March).
Check out Rich’s work at Counterwork and the Market Estate Project here.
Cory Doctorow in his office. Portrait by Jonathan Worth
The business of Creative Commons
Foto8’s Leo Hsu has posted a writeup of commercial photographer Jonathon Worth’s experiment with the business model of Creative Commons licencing.
Jonathon ran and publicly commented on an experiment with a set of pictures of well known Creative Commons activist Cory Doctorow. He released the images under a Creative Commons licence alongside a ‘sliding scale’ array of prints and other formats.
Jonathon’s clear and concise thinking around this experiment is well worth a read for creatives wondering how CC licencing affects them, but also for those with a wider interest in how the net and digital affects pricing.
In short, Jonathon reports that he gathered more revenue for this experiment from print sales and alternative revenue than he usually would from syndication, but that this could largely be attributed to a perfect storm of Cory’s advocacy of CC and dissemination of the work and the uniqueness of the experiement. Nevertheless, he does argue for a powerful set of ‘perceivable non-material benefits’ such as publicity and additional reach that occurred as a result of the experiment. He says he is continuing to integrate the learnings from this practice into his work.
One of the most interesting aspects of his learnings is the emphasis on a ‘creative event’ rather than digital images as the primary output.