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Copyright © 2010 Jaimes Nel
Getting People to Talk: An Ethnography Primer
A video by Gabriel Biller and Kristy Scovel at The IIT Institute of Design, a graduate school of design dedicated to advancing the methods and practice of human-centered innovation.
A video by Gabriel Biller and Kristy Scovel at The IIT Institute of Design, a graduate school of design dedicated to advancing the methods and practice of human-centered innovation.
In the spring of 2008, they talked to professors, experts, and students about the process of interviewing the users of “a truly universal article of clothing” – denim jeans.
The result is this video full of statements and examples about interviewing practice. Agree or disagree with all of it, but not a bad primer for those of us who like talking to people about their lives.
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