Newspapers need pay ecologies, not pay walls

Posted 24/02/2010 by jaimes

A lucid argument from Evan Rudowski, CEO of subscription content portal, SubHub, for newspapers and magazines to experiment with mixed revenue models such as freemium instead of taking polarising stands for pay walls or advertising only models.

He argues that people will pay for specific, targeted, trusted and actionable content, and that this content can sit alongside free content and remain visible and part of the online conversation.

It’s interesting to see the arguments becoming more nuanced, and focusing on the value being received by the end user for that particular item, rather than on an idealistic social value of the publisher itself, which can’t be held true for every publisher and every consumer.

http://paidcontent.co.uk/article/419-paywall-sceptics-are-wrong-salvation-lays-in-experimentation/