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Copyright © 2010 Jaimes Nel
Sign Up Forms Must Die
In this A List Apart article, Luke Wroblewski introduces the idea of gradual engagement for web services.
The concept is simple. Instead of forcing users to go through complex registration forms before giving them access to the service, get them started on actually using the service, building an online video or planning a trip, and collect up the data you need during the process. A neat example given is the travel planning site that collects details and creates an account through confirmation emails from airlines etc. No form at all.
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