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Copyright © 2010 Jaimes Nel
The Long Tail
“The Long Tail” refers to the Amazon-induced ability of deep-searchable content archives to generate revenue from long-forgotten and niche corners of the archive. It’s making a name for itself in the content industries as companies realise the value that lies beyond the hit parade.
Further Reading
Read this article (http://www.wired.com/wired/archive/12.10/tail.html) by Chris Anderson on Wired, and also Chris’ Long Tail blog
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